In just over a century, Hénaff has become a key player in its markets. The brand is known by 52% of French people. In Brittany, where it all began over a century ago and continues to this day for the 230 employees of the Pouldreuzic-based company, brand awareness is as high as 98%. In its core market of terrines, rillettes and spreads sold in supermarkets, the brand has become market leader with almost a quarter of the market share. And even abroad, Hénaff products delight gourmets: 5% of production is destined for export.
39
million euros
sales
35%
Hénaff pâté
share of sales
30
countries in the world
sell Hénaff pâté
35 M
of
boxes of Hénaff pâté
230
employees
52%
of awareness
in France