To become a brand known by the majority of French people,
Hénaff isnot only banking on the quality of its products.
… print media readers, listeners and television viewers all discover the world of Hénaff in advertising that is always inventive and surprising. Rich in sensations, like the three films shot with Fabienne d’Ortoli, double world kite surfing champion, in 2006. Mischievous, like the image of little Anna extolling the virtues of Pâté Hénaff on the small screen in 2008. Offbeat, like the Paris – New York – Pouldreuzic campaign in 2009, which won the Grand Prix de la Créativité de l’Ouest. Or wacky, with the language Hénaff invented in 2013 from the two Fs in its name. In 2018, Hénaff is launching an advertising campaign full of authenticity and simplicity, like a return to its roots: “Hénaff, les petits bonheurs y’a rien de meilleur”. More than ten years after our first trophy in 2009, the Grand Prix de la Créativité de l’Ouest rewards us again in 2022, but this time for our “Faire Mieux, Ça fait du Bien!” campaign, which supports our responsible, positive-impact approach: begood2030.
