Be good 2030: our positive impact approach to responsibility
Ever since the company was founded by my great-grandfather Jean Hénaff in 1907, we’ve always looked to our home region. His vision was to contribute to the prosperity of the Bigouden region, a land at the end of the world. From the appertized vegetables to the Pâté Hénaff created in 1915, to our current activities born of Brittany’s resources, we are guided by this same conviction. Back then, we weren’t yet talking about short circuits, circular economies, positive impacts and respect for the environment…., but that’s exactly what has guided our company over the past 113 years. It’s one of the reasons why we’re still here. Today, it’s no longer enough to have the will to do well, we have to look even further ahead. Growth, yes, but not at any price. My vision is of a company that looks to its future, and therefore to future generations, as much as to its profitability. We’re not the only ones to think like this, but for us it’s a message that resonates perhaps more strongly than elsewhere. Brittany is our foundation, both geographically and culturally; it is our nature. Major challenges await us collectively; climate change is an alarming illustration of what must motivate us. We’ve decided to tackle these challenges head on, and despite our size, we’re committed to sustainability. Be Good 2030 is an ambitious strategy. It takes fundamental and methodological account of the challenges of sustainable development, and incorporates long-term, measurable objectives. We are not the first to embrace this paradigm shift, but we want to pave the way for others. The Jean Hénaff Group, on the strength of its history, intends to continue playing the role of pilot fish. I’m convinced that these Be Good 2030 commitments will help to give a positive impetus to our territory, by involving our partners, our employees in their daily lives, our communities… and all those who want to join us on the path of positive innovation. Thanks to its history, its vision, its mission, its ambition, its values, its capacity to mobilize as much as its small size, the Jean Hénaff Group is in a position to develop local partnerships. This is essential if we are to transform the agri-food sector in a gentle yet demanding way. I want to write what Jean Hénaff would probably have written in 2021. I want to leave a contemporary and lasting mark on this century-old company. I want our stakeholders to be proud not only of our history, but also of our contribution to achieving ambitious goals over the next ten years.